Mastodon might look like a Twitter clone at first glance, but the underlying system behind the microblogging platform is far more complex. “My personal income will thus be lower but I was willing to go this route because I want Mastodon to have more resources for things like hiring extra developers, UX designers, developing official apps and so on, and I want there to be a clear boundary between fundraising for that cause and my personal income.” “Unlike the past 5 years that I’ve been running Mastodon operations as a sole proprietor, where Mastodon’s income was my personal income (minus all the expenses), I am now an employee with a fixed wage,” Rochko wrote in a blog post last year. Unlike Twitter, Facebook, Reddit or any other popular social media site, Mastodon is a nonprofit, meaning that, ideally, its goal is to benefit the public, rather than shareholders. Mastodon was founded in 2016 by German software developer Eugen Rochko. But if you’re looking to try something new on the social internet, then why not give Mastodon a whirl? Elon Musk isn’t there! What is Mastodon? If you’re a Twitter purist who likes to use basic functionality like private DMing, quote-tweeting and user-friendly onboarding, Mastodon might not be for you. But what is Mastodon, and should we all be getting our accounts set up? Since October 27, when the SpaceX and Tesla CEO formalized his Twitter takeover, Mastodon has gained nearly 500,000 new users, effectively doubling its user base. As Twitter users fret over the direction that new owner Elon Musk is taking the company, masses of users have hopped over to Mastodon, an open source Twitter alternative.
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